The Y of trademark protection

Do you recognize this car headlight? You’re in good company. The European Court of Justice has recently ruled that this headlight, designed by Volvo Cars, is a distinctive three-dimensional mark which can serve well to distinguish Volvo Car’s products from those of its competitors. Since three-dimensional marks are notoriously hard to obtain, this is a […]

Clearing space for shape marks?

Would you recognize this car by its shape? It’s a rhetorical question. The Volkswagen bus from 1950, also known as the T1 or “Samba”, is an iconic model. The bus is so popular that it is now even for sale again as a fully electric car. Volkswagen knows that too, of course. In 2017, VW […]

Promise makes debt

Fatboy The Original: who doesn’t know the brand? The iconic beanbags (and nowadays also chairs, lamps, tables and parasols) can be found in many homes and gardens. But this item is about the Fatboy beanbags. Since its introduction, this concept has been closely watched by Fatboy’s competitors, and people are also quite inspired by it. […]